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Website Statistics

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Website Statistics

Last week I discussed some integral website analytics statistics that should be included in your monthly statistics report. The last column covered unique visitors, length of visit, bounce rate as well as browsers and devices. Here is a super quick run down to refresh your memory. Unique visitors vs visits: number of visits (sessions) is the total number of visits to your page over a particular time period. Unique visitors (users) is a little bit more important as it keeps track of brand new visitors and doesn’t double up.
Length of visit: the average session duration is another great measure of how well you have captured the attention of your audience and the quality of your website content.
Bounce rate: bounce rate (also known as exit rate or exit percentage) is the percentage of visitors that come to your site and exit within the first 30 seconds or don’t go past the first page.
Browsers & devices: knowing what browsers or devices your audience is using to access your website is helpful when making important decisions about your website, especially during a redesign process.

Today, I will present some more crucial statistics which paint a bigger picture of how your website is being accessed and the behaviour of your visitors.



The traffic sources report will show a breakdown of where your visitors are coming from. Users are tracked as they click through links in search engines, blogs, websites or social media platforms to your web site. The traffic is broken down into organic, direct, paid search, referral and social. For me, this is one of the most enjoyable statistics to analyse as it includes information on who has linked to your website from theirs - to find that a new website has linked to you is always a welcome sight.

Location

Are you reaching your target market by location? Depending on the type of your business the location of your website visitor is crucial. If your target market is based in Australia, it’s probably highly irrelevant if the bulk of your traffic comes from another country. This information allows you to make an informed decision when modifying your content or advertising and in some cases change the content to draw the right kind of visitor. The location can get as specific as a state or particular city and is linked to the language your visitors have set their browser to.

New vs returning visitors

Which percentage of your visitors have already been to your site or are first time visitors? New Visits shows how many sessions, interactions, were from people who visited your site for the first time. This report along many others within Google Analytics can be customised to to show how long new visitors are staying, their bounce rate and which pages are being accessed.

If you'd like to learn how to access your web stats through the admin centre or add Google Analytics to your website give us a call on 1300 123 500.

Til next week,
Kasia